BLACKWING BATTLEFIELD CONTINGENT
BRANDING CONCEPT, LOGO & IDENTITY DESIGN • COPYWRITING • ILLUSTRATION • WEB DESIGN
I love playing video games, especially competitive online games like Battlefield. But the culture is notorious for being toxic, full of poorly socialized adolescents with reactionary attitudes about race and gender. So I founded my own clan with a few honorable friends, and we worked to promote a more progressive gaming community. The trick, of course, is establishing a positive ethos of cooperation and respect while also looking badass, thus the cooptation of blackletter fonts and skulls.
Part of a series of flyers designed to recruit new clan members