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Battlefield 1 Clan Recruitment

BATTLEFIELD 1 recruitment

Design and Copywriting

One of my favorite games recently released a version set in WWI. For this clan recruitment campaign, I stole artwork and slogans from original propaganda material. The contrast between the blind optimism of the original posters and the horrors of the actual war are an absurdity ripe for parody. Though I'm not sure the intended audience appreciated it.